With the PlayStation Vita launching in just over a week, one might have expected the amount of advertising for it to have been greater than what we"ve seen in recent weeks, but that will soon chance. With Sony in a pretty rough situation financially, we know the handheld getting off to a strong start would be a major boon for the company. That"s likely part of the reason why Sony is making the marketing campaign for Vita its largest ever for a videogame system. And although Sony does not face all of the same problems as Nintendo did in marketing the 3DS at launch, it does undeniably have a challenge ahead.

You may have noticed the flood of Vita-related content both here at 1UP and elsewhere today. With the embargo lifted we"ve got a detailed breakdown of the system itself, a review of Uncharted: Golden Abyss, and a look at many of Vita"s other launch day games, with more to come as the week continues. While Sony can be sure all of this will get Vita on the minds of many gamers (for better or worse), it will not necessarily reach as broad of an audience as Sony would like. That"s where ad dollars come into play.